Our action plan and engagement process.
We organize every project or campaign around five phases of cumulative activity supported by our five stage process. This empowers us with the right information so we can generate long term success for any type of product or service business.
Align
Define an enterprise strategy with cohesive alignment to your business, marketing, and customer needs.
Plan
Build an informed, scalable plan that addresses how you should engage multi-channel audiences.
Integrate
Establish content and delivery protocols, mapped to key metrics and performance indicators (KPIs).
Implement
Apply creative, production, and media resources to position your brand and deliver your message.
Reinforce
Refine and strengthen your brand recognition by monitoring results and anticipating competitive activity.
DISCOVERY
- Meet with internal stakeholders
- Evaluate existing brand and brand architecture
- Audit marketing and communications assets
- Review competitive landscape and market trends
STRATEGY
- Define goals and objectives
- Develop positioning, and value proposition
- Define potential customers and personas
- Develop or add to a marketing and media plan
CREATIVE
- Establish brand voice, look, and feel
- Develop wireframes and outlines
- Present designs, copy platforms, and call to action
- Refine and finalize selected options
DEVELOPMENT
- Develop content
- Solidify schedule
- Produce marketing assets
- Launch
MEASUREMENT
- Track and report results
- Assess and modify for ROI
- Continue with modified plan
- Monitor, analyze, and adjust as needed