Branding Strategy

Your brand is a unique asset that reflects who you are and what you can do for customers. Its your secret weapon. Our job is to help make it more distinctive, powerful, and agile, so it becomes a growth engine that connects and resonates with your audience.

Humanizing brands that drive revenue

For over twenty-five years, High Bandwidth has been the creative force behind hundreds of successful brands. We build the tools companies need to drive revenue with recognition, reputation, and expertise in a wide range of B2B and B2C market segments and media disciplines.

High Bandwidth prides itself on building durable, long-term relationships, with many lasting decades, and we thrive on a robust network of referrals, return clients, and repeat engagements.

The secret to our success is developing and conveying brand attributes that are revealing and relevant to your customers.

Creativity driven by strategy

We’re not your typical graphic artists, advertising executives, and logo designers. Were strategists, marketing engineers, and branding experts. Our success is driven by our process, empathy, and passion to help you succeed and deliver a return on investment.

Our job is to help you find a voice in the marketplace that promotes your true value, and that starts with a deep understanding of your business and marketing objectives.

We recognize that every branding challenge requires a unique solution, and our team is uniquely qualified to craft the right tools to empower your brand’s success.

How Do We Do It?

A good strategy leads to good creativity if you have the right resources. This is where our signature approach comes in, and we call it “DESIGN SWAT.” A SWAT team never sends in just one person. They send everyone.

We don’t assign one creative to your project as so many firms do. We assign multiple, well-qualified creatives to tap a range of insights and interpretations and give you more value for your investment. Every concept we deliver is uniquely fresh and aligned with your strategy. And we use every available tool to deliver not just the BIG idea but the RIGHT idea as well.

BRAND STRATEGY

  • Market Research
  • Competitive Analysis
  • Discovery Workshops
  • Brand Architecture
  • Brand Narrative
  • Brand Positioning
  • Brand Voice
  • Message Maps
  • Brand Insights

COMMUNICATIONS STRATEGY

  • Naming
  • Media Planning
  • Public Relations
  • Copywriting
  • Social Media Content
  • Press Kit Development
  • Event Marketing
  • Email Marketing
  • Press Releases

GRAPHIC DESIGN

  • Logos
  • Corporate Identity
  • Stationery
  • Business Cards
  • Packaging
  • Brochure Design
  • Illustration
  • Infographics
  • Signage
  • Point-of-Purchase Design
  • PowerPoint Presentations
  • Style Guides
  • Sales  Collateral
  • Promotional Products
  • Trade Show Booths
  • Printing Services
  • Direct Mail
  • Case Studies

DIGITAL MEDIA

  • Website Design
  • Website Programming
  • Website Maintenance
  • Content Management Systems (CMS)
  • Social Media Graphics
  • Blogs
  • Display Banners
  • White Papers
  • Fact Sheets
  • E-Commerce
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay-Per Click (PPC)
  • Corporate Videos
  • Explainer Videos
  • Motion Graphics
  • 3D Animation
  • Webinars

Branding Strategy Case Study: Love Envelopes

Love Envelopes is a leading custom envelope manufacturer and a key player in the $1.5 trillion U.S. mailing industry. Founded more than 60 years ago with plants in Dallas and Tulsa, Love Envelopes provides envelopes in almost every size, color, paper, and configuration imaginable. As a leading custom envelope manufacturer, Love Envelopes creates nearly three billion envelopes each and every year.

OBJECTIVE

While demand for traditional transactional mailings has been steadily declining due to paperless delivery and bill payment, other segments such as direct marketing are alive and well. Plus, the uneven quality and service of certain competitors provided an opportunity for Love Envelopes to solidify their value proposition, get credit for significant investments in new equipment and technology, and seize a bigger share of a gradually declining market, with both B2B and B2C components.

STRATEGY

High Bandwidth planned and implemented a wide-ranging discovery process and talked with customers, sales representatives, the customer service teams, and employees from across the business. We crafted conclusions and choices for a brand development workshop, which helped generate a detailed briefing for the creative team. Our positioning leveraged the unique company name and Love Envelope’s Passion to Perform, with a bold new red, black, and white color palette.

TACTICS

We developed a fresh new corporate identity, followed by a comprehensive style guide and wireframes for the Love Envelopes website along with a photo & video shoot, and a full complement of new assets.

We launched a parallel project to streamline and rebuild the company’s e-commerce site for consumers at Letter Jacket Envelopes, improving the user experience and reducing the degree of manual intervention required for order processing.

The results helped align the public profile of a quiet leader with a new reality and equip it to more effectively navigate the challenges of a changing environment.