Digital Marketing
Digital marketing is a constantly changing combination of art, science, and scale. You can employ technologies and media to drive organic performance, promote specific behaviors, and achieve marketing objectives while continually testing and tuning your approach. The biggest challenges are the overwhelming number of choices. We make sense of it.
Digital Marketing Made Simple
The biggest hurdle to any digital marketing program is the complexity of all that is available to promote your products and services. There are so many options, and no one individual can do it all. How do you decide which social media properties you need? How do you know if pay-per-click is right for you, or what keywords will get you maximum traction on search?
We won’t mystify you with exotic terms like canonical reviews, XML sitemap, schema implementation, Robots.txt, and configuration for PII. Yeah, we do all that, but we’re here for one reason and that’s to improve your online presence with our Dallas digital marketing strategies.
We’re Driven By the Data
We work with clients to help them improve their online experiences and digital footprint. Every engagement starts with a digital marketing audit that unearths opportunities and provides insights that inform digital strategy, search, and social selling.
Agency 50 believes that digital marketing success is achieved by creating programs that don’t rely on a one-size-fits-all approach. Our SEO experts, data scientists, content marketers, and growth hackers work with your company to find the most relevant digital marketing components to fit your budget and impact your bottom line and provide you with a constant method to evaluate success.
Our Approach
We start with a competitive analysis of your digital footprint. We’ll dig into the data to validate the performance metrics of your website. We’ll analyze your web presence against the competition to find gaps and uncover opportunities. This work drives valuable insights into the trends that are driving online traffic in your industry.
Define A Digital Strategy With Our Deep-Dive Workshops
Strategy is the foundation of any digital marketing program. Agency 50 believes that in order to be successful, we must first immerse ourselves in your business and fully understand what you do through our deep-dive workshops. From there, we can build an actionable plan of attack that utilizes the right tools as listed below.
Social Media
These are the pathways for social content that you create and own. Engaging your audience can position your company as an authority in the marketplace and keep it top of mind and ahead of important issues.
Email Marketing
Your email marketing program is only as good as the quality of your lists, so we work with you on subscriber management as well as messaging and design, testing, and automation, and develop a strategy to drive leads.
Search Engine Optimization
SEO refines the structural integrity of your website and builds your relevancy, so you advance to the top of the search results for keyword terms your prospective buyers use when seeking your services.
Paid Search
Planning, designing, targeting, and managing paid search for maximum effectiveness and cost-efficiency. Our proven techniques will win new customers and earn a greater return on you investment.
Content Marketing
Content is king and the reason why you must build a lasting relationship with your audience. Adding value through good content writing gets your audience engaged and drives revenue for your business.
Analytics
We apply comprehensive analytics tracking to assess results against KPIs (Key Performance Indicators), create custom dashboard reports, and continuously adjust and refine campaigns to achieve the desired results.
Digital Strategy Case Study: CyrusOne
CyrusOne (NASDAQ: CONE) empowers the world’s leading companies with connectivity solutions and data centers, with a network of 50 facilities in key North American, South American, European, and Asian markets. Global firms seeking enterprise colocation solutions have consistently selected CyrusOne while its strong growth over the past 16 years has made it the third-largest data center provider in the U.S.
OBJECTIVE
CyrusOne looked to Agency 50 to build their digital footprint and nurture high-funnel prospects into customers while promoting value to fortune 1000 companies around the world.
TACTICS
To support the channel spectrum of potential clients, we rebuilt the CyrusOne site to improve SEO from a technical perspective. We developed a robust digital marketing mix to address buyers at every stage of their journey and built a robust Data Center Build vs. Lease Analysis Tool.
Blog posts supported early awareness, with over 5% of unique page views on the CyrusOne website coming from blog posts. In addition, we supported late awareness efforts with executive reports and case studies, allowing the capture of contact information for further lead nurturing.
RESULTS
- Year-over-year, CyrusOne grew traffic to the site by 42.6% with most of those sessions (71.5%) coming from New Visitors to the site.
- 19 states represent 80% of the Fortune 1000 markets. We helped generate 83% market penetration into these geographic areas through our online efforts.
- Updates to the website increased Top 10 ranking results by 120%, and the volume of terms being ranked in the Top 100 increased by over 1000% year over year.
- Geo-based searches for CyrusOne generated approximately 30K organic impressions each month.
- Over 6,500 sessions were sourced back to a Fortune 1000 IP address which aligns with strategic audience goals.
