Our lead generation initiatives propel sales with precisely targeted incentives in relevant media. We build, test, and expand lead generation programs to efficiently utilize resources and continually optimize our approach and build metrics that define what success looks like.
Driving growth for your pipeline
Generating leads is a key responsibility of any Business-to-Business (B2B) and Business-to-Consumer (B2C) company. We design targeted lead generation programs that drive new customer acquisition and increase ROI. Our data-driven approach allows us to track how customers react to your message so we can continually refine your message to increase success.
A quick strike for a quick win
Our lead generation engagements begin with a short-term, hyper-targeted social media campaign with an intentionally limited budget and specific audience. This is a great way to prove our value while keeping your costs down. We consider this approach an important first step towards precision performance targeting, testing audiences, and adjusting the strategy based on the data.
How Do We Do It?
We find the right mix of tactics for your audience and continually optimize to increase conversions. Our approach lets the data guide the campaign on a lead generation campaign that might be focused on social media or a combination of multiple tactics.
Learning, building, and optimizing for growth in your lead generation pipeline
We’ll take all we learn from our Quick Strike campaign to inform a longer-term strategy. Our programs are not one-size-fits-all. We collaborate with you to create a lead generation program that fits your budget, expectations, and timeframe while bringing your business maximum ROI.
We are also adept at creating the content, designing the graphics based on your brand standards, and programming the lead generation tools that support your campaigns. We ensure that your marketing strategy is aligned with your sales strategy and laser-focused on results. Then we can adapt and evolve your lead generation strategy to achieve maximum success with the most effective tools.
- Native Lead Gen on Facebook
Facebook lead gen ads are promoted forms that provide an offer or asset of value. When a prospect clicks on a lead ad, a form appears with information pre-populated directly from their Facebook profile, and they can complete the fields with a few simple taps.
Every time a new visitor lands on your website, a code drops an anonymous browser cookie. When your visitors browse the Web, the cookie will let your retargeting provider know when to serve ads to those who visited your site.
- Snapchat Swipe to Chat/Swipe to Call
In addition to swiping different actions such as visiting a website or downloading an app, Snapchatters can swipe up on an ad to directly call or text a business from their phone.
- HTML Email Drip
This solution creates a mobile responsive three-stage email campaign (pre-opt-in or post-opt-in) that precedes a user action. The Email is automated, with the follow-up sent based on specific criteria.
- Text Message Drip
Another option generates a text message notification campaign to an existing list of phone numbers, past prospects, or users captured in campaigns, or people who have not responded to recruitment from a previous list. While it is difficult to get young adults to answer the phone, they read 99% of texts received. This is a fast and effective way to reach prospects and can be hooked into Facebook and Instagram campaigns.
- Lead Magnet
This is a timely, relevant downloadable asset that can be promoted on social media and other channels. It positions your business by creating perceived value and compelling prospects to download your asset. For example: An impactful infographic design that is for your target audience to consume, or a short e-book targeted to your prospects.
- Landing Page for Lead Magnet
A clear call to action that contains a lead magnet. Landing pages for lead magnets are multi-purpose tools that can support quick-strike or extended strike campaigns. Landing pages can be replicated with different messages to test responses and modified as needed to optimize conversions.
- Other Platform Agnostic Opportunities
Reddit, Twitter, Spotify, Pandora, and Twitch are additional platforms that we can employ. A platform-agnostic stance enables us to test each medium, assess results and ROI, and optimize campaigns for budgets to find the most effective channels. We can quickly eliminate marginal performers and refocus resources on the best-in-class options.
Lead Generation Case Study: Transcom
Transcom is a global customer experience specialist, providing customer care, sales, technical support, and credit management services. The company operates in Europe, North and South America, Asia, and North Africa. Transcom employs 29,000 work-at-home customer experience specialists at 50 contact centers across 21 countries, delivering services in 33 languages to international brands in various industry verticals.
Build a lead generation campaign that promotes brand awareness, drives new marketing qualified leads (MQLs) and increases the sales pipeline.
STRATEGY: TOP OF FUNNEL
- LinkedIn employee amplification and sponsored social content to generate brand awareness
- Organic social content delivered on Facebook
- Paid search using targeted key phrases for users doing research
- Facebook & LinkedIn: Native lead gen ads
- LinkedIn: Target audience and retargeting buys
- Facebook: Retargeting
- Google: Retargeting to drive users to the Transcom HubSpot landing page
STRATEGY: BOTTOM OF FUNNEL
- Sales team connections in LinkedIn
- Email nurture drip campaign with call to action