There’s a wealth of technology and opportunity behind the screens. Managing marketing automation, CRM, search algorithms, and speed ratings can be a daunting task, but can also make your investments more accountable than ever. We can help fill in the gaps.
Enable technology transformation
Technology drives marketing and has become one of the key differentiators for success. Building and integrating marketing and sales technology that solves real-world problems for clients is one of our passions. Our technology solutions are an integral component of the value we provide to our clients and help accelerate revenue growth with the potential to reduce operating costs and justify marketing spend.
Technology provides accountability
The growth of data associated with virtually every marketing tool or process has increased complexity but also accountability. No more “educated guesses.” Measurement is no longer an end-of-process step, it is a constant. We’re here to help you find the right solutions and that means learning your business inside and out, identifying requirements, and creating a roadmap that supports your marketing, sales, and operations seamlessly and at scale.
How Do We Do It?
While finding the right solution for you is always our objective, the wild card is the brilliance of our team members. Prescribing and implementing your solution requires thoughtful people who stay ahead of trends and anticipate changing technology.
- Sales Funnel Optimization
We help you drive growth by strengthening sales capabilities, leveraging analytics for opportunity identification and decision making, and customizing selling actions for digital platforms.
Our gamification strategies can increase user engagement and provide a platform for more interactive relationships with your audience.
- Amazon Storefronts
We create stores that give sellers the freedom to tell their brand story and merchandise their own products. With custom URL and page analytics to track the rise in sales, custom-designed brand stores are the most coveted selling space on the Amazon platform, and a huge advantage to eligible sellers.
- Business Intelligence and Analytics
Our Business Intelligence and Analytics Services extend beyond traditional boundaries, and calibrate the tools available to you, including:
- Optimization of Google Analytics (GA) and implementation of Google Tag Manager (GTM) code
- Configuration for PII (Personally Identifiable Data)
- Development of GA events, goals, and filters setup
- Checking of GA custom dimensions/metrics and updating of user permissions
- Validating data for ongoing reporting and automated feedback solutions
- Identifying data sources for reporting as well as the availability, owner, quality, frequency, and format of data collection
- And more…
- Keyword Research
Competitive keyword research and analysis is at the core of any successful SEO campaign. Our keyword experts ensure that your website gains visibility on search engines that matter for your business with the set of the most suitable keywords.
- Integrated Content Strategy Deployed Across Organic, Paid, and Social Channels
We will deliver a fully integrated content strategy and editorial calendar coordinated across multiple channels to support your brand and thought leadership. Deliverables include:
- Documentation outlining in detail a fully integrated content strategy, personas, benchmarks and
- KPIs to drive efforts throughout the year.
- Annual Editorial Calendar coordinated with offline events (such as trade shows or events). Assets are leveraged and targeted across organic, paid, and social deployment schedule.
- Cadenced posting across social media channels: Facebook, LinkedIn, Twitter
- Schema and Knowledge Graph Coding
Schema is coded elements that enable you to render in Google Knowledge Graph and other result sets, to create additional digital real estate for search and brand awareness.
- PPC Budget Planning
We can plan and optimize your annual search budget across the Google and Bing Ad Networks. The PPC budget will include flight dates coordinated around any seasonal issues, event schedules, and search trends that impact your business.
- Media Management
This component includes development and management fees for campaigns, with easy-to-understand monthly dashboard reporting that breaks down each ad group by Target (Geographic or Audience), Ad Spend, Click Through Rate (CTR) and Cost Per Action (CPA).
- Full Site Keyword and Content Mapping
This discipline involves competitive and keyword gap analysis, keyword research with targets identified for each page, and existing content mapped back to new site architecture (IA). Search trends, semantic themes, and interest points are based on content pillars.
- Salesforce, Pardot, and HubSpot Integration and Reporting
We can integrate the CRM tools you need within your website backend to fix, enhance or optimize your reporting.
- Data Warehouse
A full Data Warehouse integrates API hooks from all digital channels including your CRM, PPC, Display Advertising, and Analytics into a central location, which can be parsed as necessary for a better understanding of user behavior and intent.
- Integrated KPI Dashboard, Analysis, and Reporting
We can provide integrated monthly reporting across channels, such as Pay Per Click (PPC), Display Advertising, SEO, e-CRM, and others, delivered as easy to share PowerPoint decks that keep everyone informed and part of the process.
- On-Demand Reporting
On-demand reporting via Google Data Studio allows us to establish key metrics and a view into demonstrable ROI by channel enabling nimble decision-making that optimizes marketing budgets across platforms.
Technology Solutions Case Study: Ubiquity
Ubiquity Retirement + Savings™ is rated one of the best 401(k) companies in the U.S. and has helped over 100,000 savers contribute over $2.5 billion towards their retirement since 1999. As one of the first flat-fee-for-service small business plan providers in the nation, Ubiquity delivers peace-of-mind with zero hidden fees. The company is headquartered in San Francisco with satellite offices from coast to coast.
Ubiquity asked High Bandwidth to redesign their email marketing campaign planning, development, and deployment, from marketing automation to creative and copywriting.
We started with a comprehensive situation analysis, including an assessment of previous results, existing assets, database cleansing, customer personas, and lead scoring on the agenda as well.
High Bandwidth wanted to help the client quickly regain momentum with agreement on a process that their team could manage.
We worked with the Ubiquity team to develop an overall plan, schedule, and detailed workflow within Pardot for each key audience, mapping and documenting the response process and individual stakeholder responsibilities. Then, we began creating the new email messages and landing pages for the launch.
Early in the planning process, the HB team quickly pivoted to assist the client with a separate, urgent 9-week campaign to alert employers about an approaching annual IRS Safe Harbor contributions deadline to maintain compliance and tax advantages.
The HB team created weekly messages with unique subject lines and a “Countdown” theme, generating a 37% open rate in week one, beating the Direct Marketing Association’s House File average of 25%, and staying consistently high throughout, with opt-out rates of less than 1%.
The launch synched up with parallel website development and SEO projects, and the client achieved the well-choreographed integration of multiple moving parts, surpassing its targets for lead generation.