UI/UX Design

User Interface (UI) and User Experience (UX) is design with a mission to enhance the user journey. It anticipates questions and enables users to resolve them at every step, to ensure a full appreciation for a digital product or service. It prizes clarity, consistency, and elegance, and can make a powerful statement about a brand with its effectiveness. Good UI/UX design is the absolute difference between product success or failure.

UI/UX design is interconnected

UI and UX are two different disciplines that are critically dependent on each other. A beautiful design will not succeed if an app or website is difficult or confusing to navigate from one screen to the next. Similarly, the easy flow of a well-conceived app will miss the mark if the visual interface is not attractive to the target user. The goal of UI/UX is to create interactions that are simple and efficient. 

Foundation of human-centered design

A digital and mobile-first world demands thoughtful, intuitive, and simple solutions grounded in the business objectives of any product or service. High Bandwidth believes that success is achieved with a process that builds on all the available research and analytics. Insights must be built from a competitive landscape and grounded by its user personas. And that’s just the beginning. 

How Do We Do It?

High Bandwidth has been delivering world-class UI/UX design for startups, SaaS providers, software developers, and Fortune 500 enterprise clients for decades. It starts with listening and a  detailed project plan. The next step brings together a smart, collaborative, and thoughtful team with mastery of the tools to deliver an exceptional result for every client. 

Our team includes account directors and project managers who schedule each sprint to see that every deadline is met. Our product strategists provide detailed project plans to the UI/UX designers, and our creative direction ensures that the quality of the work exceeds your expectations while the production work by our UI/UX designers is always impeccable.

OUR UI/UX PROCESS

High Bandwidth utilizes an iterative design thinking methodology that aligns product requirements and strategy with the needs of the user to ultimately create a solution that is intuitive, efficient, and simple to navigate. Our process is seamless and built for success.

 

USER EXPERIENCE (UX)

USER INTERFACE (UI)

  • Requirements
  • SWOT Analysis
  • Project Scope
  • Audit
  • User Personas
  • Competitors
  • Sitemap
  • User Flows
  • Wireframes
  • Design Concepts
  • Prototypes
  • Assets
  • Build on Staging
  • Custom Coding
  • Integrations
  • Internal Review
  • User Testing
  • Revisions

OUR UI/UX PROCESS

USER EXPERIENCE (UX)

  • Requirements
  • SWOT Analysis
  • Project Scope
  • Audit
  • User Personas
  • Competitors
  • Sitemap
  • User Flows
  • Wireframes

USER INTERFACE (UI)

  • Design Concepts
  • Prototypes
  • Assets
  • Build on Staging
  • Custom Coding
  • Integrations
  • Internal Review
  • User Testing
  • Revisions
  • User Research
    A thorough consideration of user needs and business objectives is the essential starting point for a successful UI/UX design initiative. We will map your information architecture (IA), user personas and interactions, and help align your assumptions with actual user expectations. We will recommend research methods appropriate for your market, schedule, and budget.
  • User Testing
    We can design and facilitate one-on-one or virtual user testing based on project parameters and will suggest the most effective process to accelerate feedback and make the design and development process as comprehensive as possible.
  • Design Mockups
    We’ll show how color, texture, graphics, images, and typography bring the wireframes to life, reflect your branding, and support the user experience.
  • Wireframing and Prototyping
    Wireframes document the user journey before the design process begins and serve as a critical review and approval milestone for an efficient project. Functional prototypes following an approved design allow the team to get a website or mobile app into the user’s hands quickly to assess feedback and then add any necessary refinements.
  • User Interface and User Experience Design Mockups
    Our team of UI/UX designers will build the assets that show elements like color, hierarchy, texture, shape, images, typography, and composition to support the underlying user experience. This often involves moving low-fidelity to high-fidelity designs based on approved wireframes.
  • Front-End Web Development
    Our development team will ensure that the wireframes and design translate precisely to the operating platform and perform smoothly. We include multiple QC review milestones to assess results.
  • Integration and Support
    We work with your internal teams to complete and test back-end integrations and provide technical support for a smooth launch.

UI/UX Design Case Study: NICE User Group App

NICE (NASDAQ: NICE) is the worldwide leader in cloud-based enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics. NICE helps organizations of all sizes deliver better customer service, ensure compliance, and combat fraud. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions.

OBJECTIVE

The NICE User Group (NUG) is a global knowledge community for the customers of NICE Systems. More than 11,000 NUG members share best practices through online exchanges, webinars, and an annual user conference to optimize the value of applications. The NUG works closely with NICE leadership to influence the product, service, and policy direction and development. NICE leadership asked High Bandwidth to redesign a cumbersome desktop interface for mobile delivery, to boost acceptance and usage beyond a modest 1500 log-ins per month.

OUTCOME

High Bandwidth worked with the NUG Team and internal programmer to synthesize user feedback and design an intuitive app for mobile as well as desktop delivery. We created an aggressive 8-week time frame with key milestones to sync with client resource availability and provided three design options. The team selected a combination of their favorite elements, and we delivered Adobe XD files ready for programming by their internal developers. The new mobile app has been exceedingly well received by users and is steadily increasing participation as intended.